Privacy Policy
North Miami Beach Academy ("NMBA," "we," "our," or "us") is committed to protecting the privacy of our students, families, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, enroll in our programs, or interact with our services.
As a COGNIA-accredited K–12 private school and high-performance tennis academy, we operate in compliance with applicable federal and Florida state privacy laws — including FERPA, COPPA, and Florida SOPIPA — and maintain strict standards for the handling of student and family data.
Please read this policy carefully. By using our website or enrolling in our programs, you agree to the practices described here. If you have any questions, contact us at frontdesk@nmbacademy.com.
We collect information you provide directly to us and information gathered automatically through your use of our website and services.
- Personal identifiers — Name, email address, phone number, mailing address
- Student information — Date of birth, grade level, academic records, athletic background
- Financial information — Payment details processed through Intuit Payments; we do not store credit card or banking information on our servers
- Communications — Inquiries, applications, and messages you send to us
- Usage data — Pages visited, time spent on site, browser type, and IP address collected via Google Analytics
- Scheduling data — Appointment details collected through our booking system
We use the information we collect to operate, improve, and communicate about our programs and services.
- Process enrollment applications and program registrations
- Communicate with families about programs, tuition, schedules, and events
- Process payments and maintain financial records
- Schedule campus visits, evaluations, and consultations
- Send program updates, newsletters, and marketing communications (with consent)
- Comply with legal obligations, including FERPA, COPPA, and F-1 visa reporting requirements
- Improve our website and user experience through analytics
- Respond to inquiries and provide customer support
NMBA is a K–12 school serving students from kindergarten through 12th grade, including students under the age of 13. We are committed to protecting the privacy of minors in accordance with the Children's Online Privacy Protection Act (COPPA) and Florida Statute 1002.222 (SOPIPA).
- We do not knowingly collect personal information directly from children under 13 through our website without verifiable parental consent
- Enrollment and program information for students under 13 is collected from and submitted by parents or legal guardians
- We do not use student data for targeted advertising or commercial profiling
- We do not sell, rent, or share student personal information with third parties for non-educational purposes
- Parents and guardians have the right to review, correct, or request deletion of their child's personal information by contacting us directly
- All third-party technology providers used in our educational programs are required to comply with applicable student data privacy laws
As a K–12 educational institution, NMBA is subject to the Family Educational Rights and Privacy Act (FERPA), which affords parents and eligible students certain rights with respect to the student's education records.
- Right to inspect — Parents and eligible students have the right to inspect and review the student's education records within 45 days of a request
- Right to request amendment — Parents and eligible students may request that NMBA correct records they believe to be inaccurate or misleading
- Right to consent to disclosure — NMBA generally requires written consent before disclosing personally identifiable information from a student's education records, except in circumstances permitted by FERPA
- Right to file a complaint — Parents and eligible students have the right to file a complaint with the U.S. Department of Education concerning NMBA's failure to comply with FERPA
FERPA permits disclosure without consent in specific circumstances, including to school officials with legitimate educational interests, in connection with financial aid, or as required by law. For questions about your FERPA rights, contact us at frontdesk@nmbacademy.com.
NMBA participates in Florida's Step Up For Students scholarship programs, including the Family Empowerment Scholarship for Educational Options (FES-EO) and the Family Empowerment Scholarship for Students with Unique Abilities (FES-UA). In connection with these programs, we comply with all data privacy requirements established by Step Up For Students and the Florida Department of Education.
- Scholarship-related student data is shared only as required to verify enrollment and facilitate funding
- We do not use scholarship data for marketing or commercial purposes
- All scholarship data handling complies with Step Up For Students program agreements and Florida law
NMBA is authorized by the U.S. Department of Homeland Security (DHS) through the Student and Exchange Visitor Program (SEVP) to enroll international students on F-1 student visas. In connection with this authorization, we are required to collect, maintain, and report certain student information through the Student and Exchange Visitor Information System (SEVIS).
- Passport and visa documentation required for I-20 issuance
- Country of origin and immigration status information
- Enrollment status, attendance, and program progress as required by SEVP
- Financial documentation demonstrating ability to fund education and living expenses
This information is maintained by our Designated School Official (DSO) and reported to DHS/SEVIS as required by federal law. International student records are maintained in compliance with both FERPA and SEVP requirements. Students and families with questions about their SEVIS record should speak with our DSO directly.
NMBA uses the following third-party services in the operation of our website and programs. Each provider has its own privacy policy governing how your data is handled. We encourage you to review those policies directly.
- Intuit Payments — Payment processing for tuition, camp fees, and program registrations. We do not store credit card or banking information on our servers.
- WooCommerce — E-commerce platform for program registration and purchases on our website.
- Salesforce — Customer relationship management and enrollment tracking for prospective and enrolled families.
- GoHighLevel — Marketing automation, email communications, and CRM pipeline management. You may unsubscribe from marketing emails at any time using the link in any email.
- Bookly — Appointment scheduling for campus visits, evaluations, and consultations.
- Google Analytics & Google Search Console — Website traffic analysis and search performance monitoring. Google may collect anonymized usage data.
- WP Mail SMTP — Transactional and notification email delivery.
- Elementor — Website page builder; no personal data collected by this tool.
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our e-commerce and scheduling features. When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies.
- Essential cookies — Required for the website to function properly, including shopping cart functionality (WooCommerce), session management, and security. These cannot be disabled.
- Analytics cookies — Set by Google Analytics (GA4) to collect anonymized data about how visitors use our website, including pages visited, time on site, and traffic sources. This helps us improve our content and user experience.
- Functional cookies — Used by scheduling and booking tools to remember your preferences and appointment details during a session.
- Marketing cookies — May be set by third-party services such as GoHighLevel to support marketing communications and track the effectiveness of our campaigns. These are only activated with your consent.
You can manage your cookie preferences at any time through our cookie consent banner or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of some features on our website, including the shopping cart and appointment scheduling tools.
For more information about how Google uses data collected through GA4, visit Google's Privacy Policy.
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption on our website, restricted access to personal data by authorized personnel only, and regular review of our data handling practices.
While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to exercise caution when sharing personal information online.
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and as required by applicable law. Retention periods vary by data type:
- Student education records — Retained in accordance with FERPA requirements and Florida records retention schedules
- F-1 / SEVIS records — Retained for a minimum of three years after the student's program end date, as required by SEVP regulations
- Payment and financial records — Retained as required by applicable tax and financial laws
- Marketing communications — Retained until you unsubscribe or request deletion
- Website usage data — Retained in accordance with Google Analytics default data retention settings
When personal information is no longer needed, we dispose of it securely.
Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Our website does not currently respond to DNT signals, as there is no universally accepted standard for how websites should respond to such requests. We continue to monitor developments in this area and will update this policy accordingly.
You have the following rights with respect to your personal information:
- Access — You may request a copy of the personal information we hold about you
- Correction — You may request that we correct inaccurate or incomplete information
- Deletion — You may request deletion of your personal information, subject to our legal obligations to retain certain records
- Opt-out of marketing — You may unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us directly
- FERPA rights — Parents and eligible students have specific rights under FERPA as described in Section 4 of this policy
To exercise any of these rights, contact us at frontdesk@nmbacademy.com. We will respond to all requests within a reasonable timeframe.
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or regulatory requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services following the posting of changes constitutes your acceptance of those changes.
If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal information, please contact us.
16851 W Dixie Highway
North Miami Beach, FL 33160